Mastering Sales Funnels, Part 9: Conclusion & Getting To It

By now, you’ve seen just how powerful it is to own your product and control your sales funnel — and how that one strategic move can dramatically increase your profits online.

We started with the foundation: your squeeze page. That’s where the journey begins — offering something of real value (like a free report) in exchange for your prospect’s email address. From there, your email follow-up sequence kicks in, building trust and showing your subscribers that you know your stuff and genuinely want to help.

You also learned that it typically takes around seven touchpoints before someone is ready to buy — and that constantly hard-selling isn’t the way to win them over. Instead, the key is to provide consistent value, build a relationship, and include soft calls-to-action that lead them to your main offer.

When a prospect does make that first purchase, they enter your sales funnel — and that’s where the magic happens. You now have the opportunity to offer upsells that complement or enhance the main product, and if they decline, a well-positioned downsell might still convert.

Every piece of your funnel — from upsell to downsell — is a chance to serve your customer more deeply and increase your overall revenue.

But none of that works if your funnel is broken.

That’s why testing is non-negotiable. You must walk through every step of your funnel yourself, making sure emails go out, links work, offers load, and purchases complete smoothly. Better yet, ask a few trusted colleagues to test it too. The last thing you want is to lose a sale because of a simple tech glitch that could’ve been caught ahead of time.

Once your funnel is running smoothly? Launch with confidence.

Promote your product using the strategies that make sense for your brand — email, social media, paid ads, blog content, joint ventures, and more. Don’t be shy about sharing it. You created something that solves a real problem — and people need to know about it.

And once it’s out there, keep an eye on your numbers. Track what’s converting and what’s falling flat. Use that data to tweak and optimize your funnel so it performs better and better — not just for this launch, but for every product you release moving forward.

By following the strategies in this guide, you now have the tools to create and control your own high-converting product sales funnel — one that turns prospects into buyers and buyers into repeat customers.

You’re not just selling a product — you’re fixing someone’s problem, and ultimately, you’re building a business.

You’ve got this! Now go make it happen.

For even more help with funnels and landing pages, check out these resources:

Landing Page Persuasion

Landing Pages That Sell (Bundle)