Mastering Sales Funnels, Part 8: Launch Time!

And we're back, discussing sales funnels! Once you’ve tested your entire funnel and confirmed that everything’s running smoothly — that every email is firing off as it should, and all links, pages, and offers are working — it’s go time.

Set your pricing back to what you actually plan to charge (no more $0 or $0.01 test mode), and get ready to launch your product into the world.

This is where the real fun begins: promotion.

Start spreading the word through every channel you’ve got — your email list, social media, your blog or newsletter, online communities or forums, paid ads, joint venture partnerships — whatever platforms make sense for your audience. Your job now is to let people know that help is here. That your product solves a problem, saves time, reduces stress, or makes life better in a real, tangible way.

And if you’ve had beta testers or early users go through your product, then be sure to use those testimonials! Social proof is powerful. A good testimonial can squash doubts, reinforce the value of your offer, and help new buyers feel more confident saying yes. Whether those reviews are from beta testers or buyers of a previous version, highlight them in your sales page, your emails, and even in your social posts.

Now, once your funnel is live, your job isn’t done — not even close. You need to monitor what’s actually working.

Use tools like Google Analytics, your sales platform's built-in metrics, or more advanced funnel tracking software to keep an eye on how your offers are performing. You want to know:

• Which offers are converting well?

• Where are people dropping off?

• Is it the product itself that’s underperforming — or could it be the copy, the price, the timing, or the messaging?

This kind of insight is gold. It helps you improve what’s already in place and gives you the data you need to make your next launch even better.

Your funnel doesn’t need to be perfect on day one — but you do need to be paying attention. That’s how you turn a good product launch into a profitable one — not just now, but again and again.

So once your product is out there, keep optimizing. Keep testing. Keep learning what your audience really responds to.

That’s how you grow faster, serve better, and start building real momentum in your business.