Mastering Sales Funnels, Part 3: The Squeeze Page

Let’s talk about the very beginning of your sales funnel: the squeeze page.

This is where the relationship starts. A squeeze page is simply a landing page where you offer something valuable — like a free report, checklist, or guide — in exchange for someone’s name and email address. That’s it. No fluff, no distractions. Just a clean, focused offer.

The goal here is to give your visitor a compelling reason to hand over their contact info willingly — because they want what you’re giving away. And once they’re on your list, you have the chance to build trust, offer helpful content, and position yourself as someone who actually knows what they’re talking about in your niche.

That trust? It’s everything. It’s what makes people stick around, open your emails, and eventually buy what you recommend — whether it’s your own product or an affiliate offer you genuinely stand behind.

Now, let’s be real — most of your long-term income is going to come from your own products inside your sales funnel. So the more comfortable and confident your subscribers feel with you, the more likely they are to buy what you’re offering.

And that all starts with the freebie.

You need a lead magnet that delivers real value. You can create it yourself, hire it out, or use a high-quality PLR (private label rights) product and tweak it to fit your voice. Just make sure it’s relevant, helpful, and clear about what your new subscriber will get when they sign up.

For example, if you’re giving away a mini-guide on “How to Get More Qualified Traffic to Your Website,” then your squeeze page needs to say that clearly. And once they sign up, your autoresponder should immediately deliver the download link (or send it after confirmation, depending on whether you use single or double opt-in).

If your freebie feels valuable and useful to them, they’ll sign up. If it doesn’t, they won’t — simple as that.

And here’s a crucial point: don’t be afraid to give away your best stuff.

Your freebie should tease the transformation — give them a taste, provide some real insights, but leave room for your main product to go deeper. The goal is to solve one small part of the bigger problem, and then invite them to take the next step with your full offer.

You also want to leave them asking themselves, "Wow - if this she's offering this for free, how good must her paid stuff be?"

That’s why at the end of your freebie, you should include a link to your product’s sales page. You’ve built trust, delivered value, and now you’re guiding them toward the next logical step — purchasing a solution that can help them even more.

That’s how you start building an online income that grows over time — one solid relationship at a time.

Need some more guidance? Download my free guide, Magnetic Magic. It's 8 pages of useful tips to get you started on creating your lead magnet. If you are still stuck and need help creating and designing your lead magnet, schedule a time with me here. I'm well-versed in Canva and I've made a literal ton of lead magnets.