Market Research Tips for Optimal Targeting (Without the Overwhelm)

Trying to appeal to everyone waters down your message and weakens your results. So what's the secret to sales and connection? Getting crystal-clear on who you're talking to.

Why Market Research Matters

Understanding your audience isn’t an "Oh I'll get to that but it's not that important" luxury—it’s the core of successful marketing. When you know what your people are struggling with, you can:

• Speak directly to their pain points

• Create irresistible offers

• Write copy that converts

Start Here: Who is Your Ideal Person?

Try this quick sketch:

• Age range, life stage, career

• Values, interests, priorities

• Biggest daily frustrations

• What keeps them up at night?

Give them a name. Picture them when you write. This isn’t “narrowing your market”—it’s owning your space.

Where to Find Market Gold:

1. Facebook groups – Read the questions your audience asks.

2. Reddit – Search subreddits in your niche for unfiltered opinions.

3. Amazon reviews – Look at reviews on books/products your people buy.

4. Quora + Google autocomplete – See what people are really asking.

5. Instagram & TikTok comments – Listen more than you post.

Look for patterns. Use their exact words in your copy. It builds instant connection.

What to Ask in Your Own Surveys

• What’s your #1 goal right now?

• What’s stopping you from achieving it?

• What have you already tried that didn’t work?

• If I could wave a magic wand and help you with one thing, what would it be?

Simple, powerful insights = content and product ideas for months.

The Bottom Line

You don’t need to be the loudest, trendiest, or most “polished.” You just need to be the clearest voice in your niche.

And clarity comes from listening.

For more insight into how to identify and connect with your ideal audience, download my FREE Marketing Plan Simplified.