Google’s SEO Essentials (2025): How to Get Indexed Faster

Want your site to show up on Google faster? Or maybe you’ve heard debates about whether you can use more than one H1 tag on a page. Google has clarified both these areas recently, and the answers might surprise you.

In this article, you’ll learn how to:

• Speed up indexing for a brand-new site

• Avoid common crawl mistakes that slow Googlebot down

• Structure H1–H6 headings for both SEO and user experience

• Use affordable tools to simplify SEO and content planning

How to Get a New Website Indexed More Quickly

Waiting for Google to “find” your website can be frustrating. Some pages get indexed in hours, while others take weeks. Here’s how to speed things up:

1. Submit via Google Search Console (GSC)

• Add and verify your site in Google Search Console.

• Upload your XML sitemap to give Google a clear roadmap of your site.

• Use the URL Inspection Tool → “Request Indexing” whenever you add or update content.

👉 Authority resource: Google’s official doc on requesting indexing.

2. Use the Google Indexing API (if available)

For certain content types (like job postings or live streams), Google allows you to push new URLs directly via an API. Some advanced SEO plugins (like Rank Math or SEOPress) can integrate with the Indexing API automatically. If enabled, every time you publish, update, or delete a post, the plugin sends that signal to Google behind the scenes — so your content appears in search results faster.

3. Build Links (Internal + External)

• Internal: Link your new page to existing content Google already crawls often.

• External: A single backlink from an established site can bring Googlebot to your door faster.

4. Eliminate Crawl Traps

Avoid infinite loops caused by session IDs, endless “next” buttons, or duplicate filter pages. Use canonical tags or robots.txt rules to save crawl budget.

👉 Authority resource: Google on optimizing crawling & indexing.

5. Publish Quality Content

When it comes to indexing and ranking, quality always beats quantity. Google’s crawlers are designed to prioritize pages that demonstrate depth, originality, and usefulness to readers. Thin or duplicate content — pages with minimal text, copied material, or little real value — can hurt your site’s visibility and slow down indexing.

Here’s how to make your content “index-worthy”:

1. Provide Depth and Substance

Go beyond surface-level summaries.

• Answer why and how questions, not just what.

• Include examples, case studies, statistics, or expert insights.

• Anticipate related questions your audience might have (and answer them in the same article).

This signals to Google that your page offers comprehensive, trustworthy information — not filler content.

2. Use Visuals Strategically

Visuals improve engagement and help crawlers understand your page’s relevance.

• Add high-quality images, infographics, and embedded videos.

• Use descriptive alt text and file names that include keywords.

• Include charts or comparison tables if they help clarify complex topics.

Rich media also increases user time on page — another indicator of valuable content.

3. Ensure Every Page Has a Purpose

Before publishing, ask:

• Does this page help my reader solve a problem or learn something new?

• Would I share this content if I found it elsewhere?

If the answer is no, it’s better to combine it with another page or expand it further.

4. Avoid Duplication

Duplicate or near-duplicate content can confuse Google about which version to index.

• Consolidate similar pages into one strong resource.

• Use canonical tags if you must keep similar content (like product variations).

• Regularly audit your site to remove outdated or redundant posts.

5. Add Internal and External Value

• Link to other related pages on your site (for better crawl paths).

• Reference credible external sources — this shows Google that your content is well-researched and connected to authority sites.

💡 Pro Tip: Treat every new post like a mini resource hub. Include a mix of text, visuals, and helpful links, aiming to create something that genuinely helps your reader — not just something for search engines to find.

6. Monitor Indexing Progress

Check Google Search Console’s Coverage Report for excluded pages or crawl errors. Tools like PageSpeed Insights can help ensure your site loads quickly (Google prioritizes fast, stable sites).

Google’s Clarification on H1–H6 Headings

For years, SEOs argued: Should you only have one H1 per page?

What Google Says

• Multiple H1s are allowed.

• Google’s bots interpret semantic HTML and can handle more than one.

• That said, best practice is still one clear H1 per page, with H2–H6 breaking content into logical sections.

Why It Matters

• Accessibility: Screen readers often announce the first H1 as the page’s topic. Multiple H1s can confuse.

• Clarity: One strong H1 prevents “signal dilution.”

• User experience: Logical headings help readers scan content, which lowers bounce rates (a positive SEO signal).

Best Practices for Headings

• Use one H1 (main title).

• Use H2s for primary sections, H3s for subsections.

• Don’t skip levels unnecessarily.

• Add keywords naturally—never force them.

• Style with CSS instead of misusing heading tags.

👉 Read: Stan Ventures on multiple H1 tags.

Recommended SEO Tools

You don’t need enterprise-level software to put this into practice. These budget-friendly tools can help:

• SSEOZI Professional SEO Analyzer – Lifetime access to a robust SEO audit suite.

• Squirrly SEO – A plugin that guides you with optimization tips as you write.

• Notion SEO Toolkit – Templates for keyword research, content calendars, and tracking.

• Google Search Console n8n Workflow – Automates tasks like indexing requests and reporting.

• SEO Guide 2025 – A low-cost roadmap with checklists for modern SEO.

Final Checklist Before You Hit Publish

✅ Verify your site in GSC
✅ Upload & submit your XML sitemap
✅ Use URL Inspection → Request Indexing
✅ Create internal + external links
✅ Check robots.txt and canonical tags
✅ Publish content with depth and clarity
✅ Structure headings logically (H1 → H2 → H3…)
✅ Monitor indexing in GSC

Conclusion

Getting indexed faster and structuring headings correctly won’t magically rank you #1—but they’re essential foundations. Combine these practices with high-value content and consistent updates, and you’ll give your site the best possible start with Google.

For more on SEO, be sure to pick up a copy of SEO Domination in my shop.